Suriving & thriving: How to tackle tech trade shows

Published on July 29, 2024

Kate Sharpe, Brand & Marketing Manager at IMS Evolve, has attended retail technology events all around the world. In this piece, Kate shares key learnings about how to successfully showcase tech and innovation, maximising interactions, and handle follow-ups effectively.

In her role, Kate leads strategic initiatives to strengthen brand presence, develop impactful marketing campaigns, and drive customer engagement across global markets. With a focus on innovative storytelling and simplifying complex technological terms, her duties include creating, implementing, and managing brand and marketing strategies, digital marketing, PR, industry events, communications, and global channel partner relationships.

The post Suriving & thriving: How to tackle tech trade shows appeared first on SheCanCode.

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