Why graduates need a career coach, not just a trainer

Published on October 11, 2024

Sheila Flavell CBE, COO of FDM Group FDM Group, explores the growing importance of career coaching in today’s fast-evolving work environment. As Gen Z professionals push for more in-person mentorship and learning, it’s clear that training alone isn’t enough to meet their needs. With 80% of Gen Z demanding more time in the office, Flavell highlights the difference between training for specific skills and the broader guidance a career coach provides - helping graduates navigate career paths, make decisions, and grow personally.

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