Why talking about careers beyond coding can attract more women to tech

Published on April 11, 2025

Many still view tech as purely about coding and engineering, but the industry offers far more. From sales and product management to marketing and customer relations, tech encompasses a wide range of roles. Ritu Dubey, Global Head of Market Development at Digitate, highlights how emerging technologies like GenAI are expanding the scope of tech-driven careers, making the industry more accessible. She shares why showcasing non-technical roles can attract more women to tech - especially those who may not have previously considered it.

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