Unbanked to unstoppable: The ROI of women-first fintech

Published on July 31, 2025

Tracy Prandi-Yuen, VP of Global Partnerships at Boku and former exec at Meta and Visa, explores why inclusive infrastructure is fintech’s next growth engine. From mobile wallets to gender-aware product design, she shares how building for underserved women isn’t just ethical—it’s key to unlocking innovation, trust, and global market potential.

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